Waskahegan Trail Association

Waskahegan Trail Association websiteWaskahegan Trail Association needed a revitalized website with modern functionality and consistent branding to reach the public and reverse the membership decline.
The web pages were reorganized, updated and migrated to a new WordPress installation. Online membership registration and purchasing was implemented to replace cheque-handling. Consistent weekly blogging publicizes the activities of the club.

Membership is growing due to the new on-line registration and payment process. Most exciting is the 100% increase in the number of people who come out to the weekly guided hikes.

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Skills:
  • Copywriting
  • Blogging
  • eCommerce
  • WordPress installation
  • Documentation