Samples

Desert Air Rentals Ltd.

Desert Air Rentals websiteDesert Air Rentals wanted to establish an Internet presence while standing out from the commodity heater rental business. They also needed written materials to support the marketing of a new technologically-advanced product they developed themselves.

The new website showcases the company’s products and expertise and is a valuable resource for service technicians.

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Skills:
  • Copywriting
  • Blogging
  • Marketing strategy
  • Technical writing and design

Waskahegan Trail Association

Waskahegan Trail Association websiteWaskahegan Trail Association needed a revitalized website with modern functionality and consistent branding to reach the public and reverse the membership decline.
The web pages were reorganized, updated and migrated to a new WordPress installation. Online membership registration and purchasing was implemented to replace cheque-handling. Consistent weekly blogging publicizes the activities of the club.

Membership is growing due to the new on-line registration and payment process. Most exciting is the 100% increase in the number of people who come out to the weekly guided hikes.

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Skills:
  • Copywriting
  • Blogging
  • eCommerce
  • WordPress installation
  • Documentation

Indexing Society of Canada

Canada’s national association of indexers is concerned with promoting the professionalism of indexers. The highlight of the year is the annual conference. I wrote and implemented the social media campaign to promote the 2017 conference.

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Skills:
  • Copywriting
  • Social media calendar

Lead Generation eBook

I developed this eBook for authors who need to get an index written for their book and don’t know where to begin. It is now a key promotional piece for the Indexing Society of Canada.

Skills:
  • Writing
  • eBook design

WordPress website

BAM Boilers website

Fifty year-old BAM Boilers was being pressured by its oilpatch clients to make itself more easily found on the Internet.

In just a few hours, a simple maintenance-free website was set up. Now clients instantly find the company on their smartphones.

Skills:
  • Copywriting
  • WordPress installation

Sell sheet

JC Boilers BrochureJC Boiler maintains and services oilfield boilers. The company wanted to stay in the forefront with drilling companies.

New brochures were created for management to take to customer visits.

Skills:
  • Copywriting

White paper

tips for work at homeThis white paper on business continuity for the freelancer was written and presented at a national conference. The paper was a topic of discussion on the listservs for weeks afterward. Six months later it was printed in the industry’s international journal.

Skills:
  • Writing
  • Powerpoint