Month: July 2020

What do freelancing prospects really want?

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A new freelancer asked, “What do prospective clients look for, and how can I show that I have those skills?” The first time a prospect reached out to me, I wondered the same thing. I know it’s an exciting moment, but nerve wracking too. For your first two-way communication with the person, you want to … Read more

Choosing and Using Fonts on Your Website

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Examples of fonts

Do you know what makes your web page readable? Here’s a thought from curator, educator, and critic Ellen Lupton, from her book Thinking with type. The impatience of the digital reader arises from culture, not from the essential character of display technologies. Users of websites have different expectations of print. They expect to feel “productive,” … Read more