Conversion-focused web copy
written for humans
It takes more than a nice web design to wow visitors and turn them into clients. Your web pages need content that’s relevant to them.
Content that acknowledges readers’ challenges … clearly explains your solutions and your value … gains readers’ trust … and helps them take the next steps toward you.
As a copywriter and web marketing specialist, I help companies thrive by making their websites and emails build these profitable connections with their target customers.
How are you doing?
IF You ALREADY have a website
- Are you having trouble attracting visitors?
- Should you be getting more conversions?
- Does your website seem confusing?
IF You need a website
- Are you starting out, and you don’t know where to begin?
- Are you struggling to describe who you are and how you help?
- Does writing copy give you a headache?
If this is you, I can help
Web design can only do so much. It can assist your visitors in navigating your site, but that’s not guaranteed. And it won’t draw traffic to your site.
The content on your pages make all the difference … descriptions that resonate, images that inspire, headlines that grab eyeballs, and easy navigation. And content organized and presented in the right context, in the right place, at the right time.
I can help you with
- Clear, persuasive copy that resonates with readers, written in your company’s brand voice.
- Productive and satisfying web user experiences … because your clients are busy, impatient even, and don’t we all deserve better?
- Content strategy tailored for your unique business challenges and market.
At Your Service
WEBSITE Copywriting
Web pages, emails, and more … written fresh or your words polished.
Site Content
Audit
Lackluster website? Find out what’s working and what’s not and get an action plan to fix it.
content marketing strategy
Nurture a steady stream of happy loyal customers with content that resonates.
What do clients say?

“We consider JoAnne as a part of our team. She is the first call when we have an idea or a question, and she always brings valuable insight. When we had to implement a custom delivery service to our Check-Out, JoAnne was able to provide more than one solution within a day.
“I would recommend Wordbeats to anyone who needs a website that wants their small business to grow.”
Chris Benedict
Operations Manager, Arctic Boilers and Fabricating Ltd.
“I highly recommend JoAnne Burek to anyone who is looking to partner with a copywriter who has the capacity and drive to go beyond the ordinary and achieve outstanding results.”
Judith Szabo
Director of Business, Quantum Kidz


“I am blown away….”
Randy Sikora
Techwood Fine Finishes

Hi, I’m JoAnne Burek
I help businesses connect with their ideal customers by providing helpful and engaging content for their websites, emails, and more.
Whether you’re new on the internet, or you’ve been here a while and need a boost or a refresh, I can help.
Take the next step
If you’re ready to make a change or you want to know more, let’s start with a discovery call. Select the button below to schedule a free 30-minute session.
“JoAnne handled everything from advising how to format our website down to the small details on how to maintain the website, which gave me time to do my own job.
“Efficient, professional, courteous, responsive, very patient & kind.
“JoAnne, you went above and beyond & I would recommend your services anytime.”
Jodi Adam
Arctic Boilers & Fabricating
“JoAnne helped me out of a pickle when my website host wanted to upgrade their services for no reason. She easily oversaw switching my website host, and provided all the hand-holding I needed through the process.
“I’m so glad I found her to help me out and I highly recommend her services for all your website needs.“
J. Naomi Linzer
J. Naomi Linzer Indexing Services
“Thanks to JoAnne Burek’s expert advice and guidance, the text and information on my website and CV has come alive. I am so happy with the results.
“I’d definitely recommend JoAnne to anyone seeking to make their writing and business pop.”
Stephen Ullstrom
Indexer
“JoAnne, I love how your mind works. It’s brilliant. I didn’t even know that this is exactly what we needed!!!!!!!!”
Alexandra Peace
Indexing Society of Canada