Hi, I’m JoAnne Burek
I’m a freelance copywriter and content marketing strategist. I help companies in the foodservices and other B2B industries attract more leads and serve their customers better on the web.
For 10 years I have been writing web copy, redesigning websites, and performing content marketing for ecommerce, membership organizations, and professional services. I’m especially good at fixing websites that are out of date or just not effective.
A strategic thinker and a details person
When we partner, we’ll start by discussing your business goals and marketing challenges.
Then I’ll dig into your marketing with a fine-tooth comb. We’ll examine your customers’ pain points and decision-making triggers, uncover obstacles and bottlenecks, and consider your competitive environment.
Together we’ll create an outstanding website and/or content marketing strategy that will attract your ideal customers and make them want to give YOU their business.
Want a taste of what it’s like to work with me?
“We consider JoAnne as a part of our team. She is the first call when we have an idea or a question, and she always brings valuable insight. When we had to implement a custom delivery service to our Check-Out, JoAnne was able to provide more than one solution within a day.
“I would recommend Wordbeats to anyone who needs a website that wants their small business to grow.”
Chris Benedict
Operations Manager, Arctic Boilers and Fabricating Ltd.
“I highly recommend JoAnne Burek to anyone who is looking to partner with a copywriter who has the capacity and drive to go beyond the ordinary and achieve outstanding results.”
Judith Szabo
Director of Business, Quantum Kidz
“I am blown away….”
Randy Sikora
Techwood Fine Finishes
“JoAnne handled everything from advising how to format our website down to the small details on how to maintain the website, which gave me time to do my own job.
“Efficient, professional, courteous, responsive, very patient & kind.
“JoAnne, you went above and beyond & I would recommend your services anytime.”
Jodi Adam
Arctic Boilers & Fabricating
Credentials
When you work with me, you’re getting these skills.
A bit more about me…
I have an MBA and a Bachelor of Science in Computer Science from the University of Alberta.
For 35 years I had a corporate career in a large computer company. When I retired in 2015, I was writing proposals and negotiating contracts for outsourcing services with some of the largest companies in Canada. I loved many parts of my job, but what I enjoyed most was working with our clients to understand and help them achieve their business goals.
Since “retirement” I am busier then ever as freelance copywriter and fractional CMO for small to medium size companies and for professionals.
I also write indexes for the back of books, specializing in cookbooks. (Visit me at jburekindexing.com.)
When I’m not at my desk, I’m in the kitchen or out for a walk with my camera. Through my blog foodforkandfootpaths.com I share my adventures in the world of food and travel.