Your website is a continuous open house on your business. That means it should be inviting and attractive to the people you want to serve, while gently turning away the ones you don’t want to—or can’t—serve.
A clean, functional web design is one element that makes your site appealing and easy to use. But the words on the page are just as, or even more important than the design. Because it’s the words that ultimately build trust and lead the reader to your desired goal.
What serves your reader best
My methods use the techniques of market research, direct response copywriting, information architecture, user experience, and SEO. With that I can help you get your website out there, talking to, and building trust with the customers you’ve been looking for.
The visitors to your website can be at any stage in the sales journey. They can be just starting out, looking for solutions, or near the end, deciding between you and a competitor.
This is where you need the magic of direct response copywriting,
I write web copy that attracts, engages, informs, and compels readers to take action using the techniques of direct response copywriting and ethical search engine optimization.
Your home page, your about page, and all your other pages are opportunities to hook readers and gain their trust. I write these pages for you, using your voice and style.
My web copywriting is for you if:
- You’re struggling with hard-to-write content—like your About page
- You have content that needs to be edited to keep readers engaged and satisfied
- You have a form that needs to be more user friendly
- You need a landing page or a sales page that conveys your value and persuades the reader to buy
I use editors’ techniques, using a style sheet that we agree on to ensure consistent treatment of branding, word usage, and spelling. As a bonus, the style sheet is included in your web copy package—you can use it to settle your team’s style arguments and ensure your website is always looking sharp and professional for life.
When you’re ready to chat, book a 15-minute call to discuss how I can help you with your web copy needs.