Website Copywriting

You’re a natural with your customers
Your website can be too

When it comes to sales, your website can do a lot of heavy lifting for you. It keeps your business lights on 24/7, leaving you and your team free to rest and re-energize.

The challenge is making sure the website has the pages to do the work. Most business owners find this daunting. When you’re in-person with your customers and prospects, you’re a natural sales and relationship machine. But communicating to an audience on the internet? Not so natural. That’s where I come in.

I write web content that helps your ideal customers find you and match their needs to your solution … communicates the value of your product and your authority … and builds emotional connections with your audience so that you can grow sales and increase retention.

Foundational website copywriting

My copywriting approach includes the following:

User experience copywriting

Have you ever had a website experience that left you confused, frustrated, or suspicious? Websites like these lose sales. It’s especially catastrophic for membership sites because they need to offer great experiences for renewal revenue.

User Experience copywriting avoids these problems.

I write content that creates a satisfying experience for customers and prospects across all the user touch-points, such as product and service descriptions, FAQ pages, sales and order form pages, onboarding sequences, and more.

SEO copywriting

Help your ideal customers discover you as the solution to their problems, even the ones they can’t talk about.

When I write your web pages, I use proven approaches to help search engine crawlers rank you positively for organic searches. (If you’re currently stuck on page 30 of Google and you think you should be on page 1 or 2, get in touch now!)

Other copywriting specialties

  • Case studies – the best way to showcase your successes and give your prospects a vision of what you can do for them.
  • Lead generation – lead magnets, landing pages, social media and pay-per-click ads that attract new prospects to your business.
  • Copyediting – in addition to checking for clarity, consistency, and correctness, copyediting ensures that your website and email copy achieves its goals.

To learn more about website copywriting for your business or to ask a question, click the button below for my contact form. Or email me at