Selected client work

Arctic Boilers and Fabricating Ltd.

Website copywriting

WordPress website with ecommerce

Product sales pages

Online catalog

Search engine optimization

Business process change

User Manual

Arctic Boilers and Fabricating Ltd. (arcticboilers.com) is a one-stop shop for sales, servicing, maintenance, and repairs of large industrial boilers. When the company approached Wordbeats, they were looking for revenue growth and an escape from boom and bust cycles.

For our purchasing agent, the most important part was how you came to the office, installed the software we needed, took the time to teach us how to use the software and followed it all up with a custom tailored booklet on how to do the tasks of maintaining the products on the website. It highlights the customer service you gave and demonstrates your attention to detail. A true turn-key operation.

Chris Benedict, Operations Manager

Quantum Kidz

Website copywriting

Quantum Kidz (quantumkidz.org) provides LEGO® workshops for schools and children’s events. They approached Wordbeats to rewrite their web pages to make them more compelling and to introduce the new virtual clubs that children at home can join.

We are so thankful that we chose JoAnne to assist us with our website. From the outset we were impressed by her professionalism, insights and expertise. Her copywriting was a perfect match to what we wanted to convey to our audience.

I highly recommend JoAnne Burek, Wordbeats, to anyone who is looking to partner with a copywriter who has the capacity and drive to go beyond the ordinary and achieve outstanding results.

Judit Szabo, Director of Business, Quantum Kidz

Techwood Fine Finishes

Website copywriting

Image processing

Website design and development

Logo design

Techwood Fine Finishes (techwoodfinefinishes.com) makes custom all-wood kitchens. Their only online presence was an email address. The only sales collateral was business cards and a collection of photos from previous jobs.

Wordbeats and the client sat down for a two-hour chat about his business, his market, and his story. The result was this website. The client declared he was “blow away.”

Desert Air Rentals Ltd.

Website copywriting

Website design and development

Product sales pages

Content marketing


Desert Air Rentals (desertairrentals.com) wanted its innovative and advanced industrial heaters to stand out from the commodity heater rental business.

Wordbeats provided website copy, website updates, marketing materials, and a content marketing strategy that showcases the company’s expertise and authority in the industrial heating market.

Indexing Society of Canada

Website copywriting

Website design and development

User Manual

Content marketing


Social Media

The Indexing Society of Canada / Société canadienne d’indexation (ISC/SCI) (indexers.ca) is Canada’s national association of indexers.

The Society’s website was outdated, not fully functional, and unable to receive new content. Wordbeats developed a new bilingual and mobile-responsive website that serves the membership with community and resources. The website also provides the public with authoritative content on indexes and making a career in indexing.

Wordbeats also provides promotional materials and technical support for annual conferences.

Waskahegan Trail Association

Website copywriting

Website design and development


User manual

Content marketing


Email newsletters

Grant writing

Social media

The Waskahegan Trail Association (waskahegantrail.ca) is a non-profit hiking club that maintains a 300km trail system in central Alberta, mostly on private land. The Association’s weekly guided hikes are open to the public. In 2016 it was facing decline in membership sales and volunteers.

The solution involved website modernization, content marketing, email newsletters, and grant applications.

Wordbeats migrated the website to a new WordPress installation. To simplify membership purchases and renewals, online purchasing was added to replace cheques and cash.

Weekly blogging of hike events keeps the website ranking at the top of search results pages.

The weekly email newsletter keeps members and subscribers engaged and attracts new members to join and volunteer.

Books and selected articles

How to get an index for your book (ebook)

I wrote this e-book for authors who need an index written for their book but don’t know where to begin.

It’s a terrific book! I will certainly send it to authors.

Mary Newberry, owner at Editorial Services

Barefoot Writer Writing Challenge

The winning entry for the June 2018 writing challenge with the Barefoot Writer magazine

The article answers the question, “If you could spend an afternoon writing from anywhere in the world, where would you go and why?”

The Indexer: The International Journal of Indexing

“Bidding on indexing jobs via email: how to make a splash with clients”, Volume 36 Number 3, September 2018

“Business continuity and resiliency for the freelancer”, Volume 33 Number 4, December 2015