Ever since the Waskahegan Trail Association started sending short weekly emails, member retention has increased and volunteers have stepped forward more often.
These weekly emails describe the highlights of the previous week’s trail maintenance and hikes and provide a reminder about the next guided hike. Sandwiched in between are announcements, reader feedback received, calls for volunteers, and other relevant news.
The WTA executive believes that because they are a routine part of their members’ week, the members feel engaged with the association and care about its success.
Here is an email that was used to successfully recruit two volunteers to audit the WTA financials. The subject line is An invitation to snoop in our finances.
I always look forward to reading your emails. (Bonnie Guo)