Have you ever thought about discounting your price because you’re new? Pricing is one aspect of marketing that can be very mysterious—and emotional. But there’s a framework you can use to take the emotion out of it, and it’s called the Triple Constraint. But first let me tell you about the first freelance indexing job … Read more
Is it possible to gain a new client with unsolicited advice? Let’s say you receive a sales letter, and it’s rife with typos and grammar mistakes, and you’re an editor, so you know you could fix this. Or let’s say you’re a web designer and you come across a truly awful website. Wouldn’t you love … Read more
New freelancers know that the easiest place to find clients is your own network. But what if you don’t know anybody who would want what you provide? There’s a reason why your network is such a great place to find your first client. Quite simply, people want to buy from those they know, like, and … Read more