Waskahegan Trail Association needed a revitalized website with modern functionality and consistent branding to reach the public and reverse the membership decline.
The web pages were reorganized, updated and migrated to a new WordPress installation. Online membership registration and purchasing was implemented to replace cheque-handling. Consistent weekly blogging publicizes the activities of the club.
Membership is growing due to the new on-line registration and payment process. Most exciting is the 100% increase in the number of people who come out to the weekly guided hikes.