Waskahegan Trail Association

Venerable hiking club rejuvenated with revamped publicity and new website functionality

Services Provided
Website Design and Development, Brochures, Blogging, Email campaign, Social media

The Waskahegan Trail Association is a non-profit organization dedicated to the preservation and maintenance of the Waskahegan Trail in the province of Alberta. In 2016, it was facing a crisis. The current membership was aging, new members were not renewing, and volunteers were not staying. Furthermore, public participation in the weekly guided hikes was declining.

  • Revamp Internet presence with updated website
  • Implement online membership signup and renewal
  • Engage members and visitors with regular blogging, emails, and Facebook
  • Printed brochure that promotes the trail and the organization and communicates the brand.
  • New responsive WordPress installation that supports event scheduling, announcements, and blogging by its members.
  • Online registration and purchase of materials through PayPal.
  • Ongoing email campaign that entertains and informs the list about past and upcoming activities

Awesome work. Thanks for all the time and effort you put into making this an efficient, welcoming, evolving hikers club!

Kirsten Newman
Hike Leader

Just wanted to say it’s a real treat to read you hike descriptions before and after each hike. You’re doing an amazingly wonderful job at this — on top of everything else you’re doing for the WTA. And we’re getting some good turnouts for our hikes as a result. Thank you very much.

Terry Elrod
WTA Board Member

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  • Copywriting
  • Web copy
  • Website design and development
  • WordPress Installation
  • Blogging