JoAnne Burek 
I’m a voyeur when it comes to the brains of accomplished people. So, when I saw Richard Nixon’s famous yellow pads at the Richard Nixon Presidential Library and Museum in Yorba Linda last week, I was thrilled. Nixon was a lawyer when he entered politics. Naturally, the yellow legal notepad was his tool for making … Read more
Recently, my copy review group was picking apart a sales letter. When we came to the term “buyer’s journey” we stopped and had to ask ourselves, is this jargon? Usually we know jargon when we see it. But this time not everyone was in agreement. (I almost typed “not on the same page,” but…you know.) … Read more
One of the things I do as a freelancer is write indexes for the back of books. Many people would say this sounds tedious. To that I say, it’s not for everyone. After all, you have to be willing to read a book more than once—even if you don’t think it will interest you. Most … Read more
I once worked at a company that wrote detailed technical proposals for bids. Everybody on the project team wrote their own sections. On the weekend before the proposal was due, some effort would be made to make the proposal read as one voice end-to-end. But usually, we ran out of time. It was embarrassing to … Read more
As a retired technical person, I find it unsettling when I feel ignorant about an emerging new technology. The first time I heard about the blockchain, I was watching the documentary Banking on Bitcoin. And then “blockchain” starting popping up in articles about new IT career paths and directions. Ever since, I’ve been curious about … Read more
An email press release to industry contacts announcing a new program. Press Release
A press release to local newspapers Press Release
This tri-fold brochure promotes the Waskahegan Trail and its activities to visitors and prospective members. The brochures are stocked in area visitors’ centres and other areas by the members. View the brochure.
Ever since the Waskahegan Trail Association started sending short weekly emails, member retention has increased and volunteers have stepped forward more often. These weekly emails describe the highlights of the previous week’s trail maintenance and hikes and provide a reminder about the next guided hike. Sandwiched in between are announcements, reader feedback received, calls for … Read more
The website is the public face of the Waskahegan Trail system. Area residents and visitors alike discover the trail through their search engines and links on curated lists. Once they arrive at the website, they are entertained by blog posts about the previous weeks’ hikes and trail maintenance. The beautiful landscapes, interesting flora and fauna, … Read more