Oblivious in the Jargon of Good and Evil

Recently, my copy review group was picking apart a sales letter. When we came to the term “buyer’s journey” we stopped and had to ask ourselves, is this jargon? Usually we know jargon when we see it. But this time not everyone was in agreement. (I almost typed “not on the same page,” but…you know.) … Read more

Fresh Ideas Where You Haven’t Been Looking

Fish in a tank Hong Kong 2010

One of the things I do as a freelancer is write indexes for the back of books. Many people would say this sounds tedious. To that I say, it’s not for everyone. After all, you have to be willing to read a book more than once—even if you don’t think it will interest you. Most … Read more

For smoother, faster writing, create an office style guide

I once worked at a company that wrote detailed technical proposals for bids. Everybody on the project team wrote their own sections. On the weekend before the proposal was due, some effort would be made to make the proposal read as one voice end-to-end. But usually, we ran out of time. It was embarrassing to … Read more

Thinking about the blockchain

As a retired technical person, I find it unsettling when I feel ignorant about an emerging new technology. The first time I heard about the blockchain, I was watching the documentary Banking on Bitcoin. And then “blockchain” starting popping up in articles about new IT career paths and directions. Ever since, I’ve been curious about … Read more

Brochure

This tri-fold brochure promotes the Waskahegan Trail and its activities to visitors and prospective members. The brochures are stocked in area visitors’ centres and other areas by the members. View the brochure.

Email Campaigns

Ever since the Waskahegan Trail Association started sending short weekly emails, member retention has increased and volunteers have stepped forward more often. These weekly emails describe the highlights of the previous week’s trail maintenance and hikes and provide a reminder about the next guided hike. Sandwiched in between are announcements, reader feedback received, calls for … Read more

Website Development and Design

The website is the public face of the Waskahegan Trail system. Area residents and visitors alike discover the trail through their search engines and links on curated lists. Once they arrive at the website, they are entertained by blog posts about the previous weeks’ hikes and trail maintenance. The beautiful landscapes, interesting flora and fauna, … Read more

Information Product

The owner is an expert in the field of motors and burner control systems. I helped him publish a book for service technicians that helps them diagnosis and repair systems that use modulating motors. Read Modulating System Basics free