I’m a voyeur when it comes to the brains of accomplished people. So, when I saw Richard Nixon’s famous yellow pads at the Richard Nixon Presidential Library and Museum in Yorba Linda last week, I was thrilled. Nixon was a lawyer when he entered politics. Naturally, the yellow legal notepad was his tool for making … Read more
Recently, my copy review group was picking apart a sales letter. When we came to the term “buyer’s journey” we stopped and had to ask ourselves, is this jargon? Usually we know jargon when we see it. But this time not everyone was in agreement. (I almost typed “not on the same page,” but…you know.) … Read more
As a retired technical person, I find it unsettling when I feel ignorant about an emerging new technology. The first time I heard about the blockchain, I was watching the documentary Banking on Bitcoin. And then “blockchain” starting popping up in articles about new IT career paths and directions. Ever since, I’ve been curious about … Read more