Write your home page fast

If you’re a freelancer and you’re having trouble finishing your website, it’s possible that where you’re stuck is on your home page. So, let me give you a simple formula for writing your home page. By the end of this post, you could be on your way to having a functional, easy to read home … Read more

Does it ever make sense to discount your price?

In my previous post, I talked about the pitfalls of discounting your price because you’re new. I talked about the emotions that may be involved, and how the Triple Constraint framework can help you keepyour thoughts straight. Now I’m going to talk about two instances where you could be more flexible in your pricing. Clients … Read more

Pricing your freelance work—the Triple Constraint

Have you ever thought about discounting your price because you’re new? Pricing is one aspect of marketing that can be very mysterious—and emotional. But there’s a framework you can use to take the emotion out of it, and it’s called the Triple Constraint. But first let me tell you about the first freelance indexing job … Read more

The Easiest Place to Find Clients

Grape arbor illustrates the easiest place to find clients (low hanging fruit)

New freelancers know that the easiest place to find clients is your own network. But what if you don’t know anybody who would want what you provide? There’s a reason why your network is such a great place to find your first client. Quite simply, people want to buy from those they know, like, and … Read more

What do freelancing prospects really want?

A new freelancer asked, “What do prospective clients look for, and how can I show that I have those skills?” The first time a prospect reached out to me, I wondered the same thing. I know it’s an exciting moment, but nerve wracking too. For your first two-way communication with the person, you want to … Read more

Choosing and Using Fonts on Your Website

Examples of fonts

Do you know what makes your web page readable? Here’s a thought from curator, educator, and critic Ellen Lupton, from her book Thinking with type. The impatience of the digital reader arises from culture, not from the essential character of display technologies. Users of websites have different expectations of print. They expect to feel “productive,” … Read more

Barefoot Writer writing challenge

Check out my winning entry for the June 2018 writing challenge. The question was, “If you could spend an afternoon writing from anywhere in the world, where would you go and why?” JoAnne Burek: June 2018 Barefoot Writing Challenge Winner Skills: Writing

Old School Goal Setting: How Richard Nixon Kicked Off His New Year

I’m a voyeur when it comes to the brains of accomplished people. So, when I saw Richard Nixon’s famous yellow pads at the Richard Nixon Presidential Library and Museum in Yorba Linda last week, I was thrilled. Nixon was a lawyer when he entered politics. Naturally, the yellow legal notepad was his tool for making … Read more

Oblivious in the Jargon of Good and Evil

Recently, my copy review group was picking apart a sales letter. When we came to the term “buyer’s journey” we stopped and had to ask ourselves, is this jargon? Usually we know jargon when we see it. But this time not everyone was in agreement. (I almost typed “not on the same page,” but…you know.) … Read more